September 13, 2018
Yatesville, KY – Internationally televised, Emmy-winning television show Fishing University will soon make Yatesville home, filming an episode to air in 2019 and featuring not only Yatesville lake, but local dining, activities and attractions. The film crew, along with hosts/fishing legends Charlie Ingram and Ray Brazier, will arrive on September 16th, to fish and film.
Fishing University holds a viewership of more than 63 million households, airing in all 50 states as well as in 51 additional countries. The Lawrence County Tourism Commission is serving as point for the project, viewing it as a strategic marketing opportunity to reach a target audience of potential guests seeking an outdoor travel destination.
“When Fishing University reached out to us with their proposal, we knew it would be a natural fit to accompany our other marketing and advertising efforts for 2019”, said Keith Chaffin, Director. “We will not only be able to put a spotlight on the world-renowned fishing opportunities in our region, but also feature the community, culture and activities that guests can experience while visiting.”
Within each 30-minute episode of the show, a 90-second promotional spot will be included. The spots will be created to mirror marketing efforts of the tourism commission. Hosts Ingram and Brazier will also include numerous mentions of their location during the show.
In addition to filming promotional spots and fishing, the hosts and film crew will also present a one-hour program at Lawrence County High School to share with area youth the importance of attaining an education and the outdoor career options available to them. The session will offer a “q & a” time with discussion of majors such as communications, marketing, biology, wildlife management, and animal husbandry. The school will have a 90 second segment within the show.
“We are proud to welcome Fishing University to Lawrence County,” said Cathi Kise Wells, serving as co-chair for the filming of the show. “Coverage such as this will be seen by an audience of anglers that travel and have expendable income which will be good from both a branding and economic impact perspective.”
The competitive fishing show is packed with how-to tips and tricks of the trade, making it popular among competitive amateur and professional anglers. Viewers of World Fishing Network and the Outdoor and Sportsman Channels tend to spend more time on the water and are more active consumers than those of competing networks.
About Fishing University
As one of the longest running Outdoor TV shows, Fishing University is celebrating 33 years of bringing quality fishing programming to avid viewers. Each week they hit the water accompanied by friends and professionals in the industry, as viewers are engaged in a competitive show that is packed full of ‘how to tips’. Not only is the show exciting, but it also lets people in on ‘tricks of the trade’ from some of the very best in the outdoor industry. Fishing University can be seen on the Outdoor Channel, World Fishing Network and The Sportsman Channel in all 50 states and 51 other countries. To see the entire schedule go to www.fishingu.com, and be sure to visit Fishing University on Facebook.
Sponsors of Fishing University Include
Charger Boats, Honda Marine, Jackson Kayak, Spro, Raymarine, T-H Marine, Power Pole, Orion Coolers, Cashion Rods, Strike King Lures, StormR, Cedar Creek Beef Jerky, Soft Science Footwear, Lithium Pros Batteries, Schrader Orthopedic & Stem Cell Treatment Center, Shooting Concepts, Marine Master Trailers, Gruv Fishing, BALSAX Line and Nite Track.
Contact: Debra Talley Vice President