SEPTEMBER 16, 2015
Lawrence County Tourism Commission represented at Kentucky State Fair…first time in years, Tourism reps comment…
Louisville KY — Lawrence County was represented at the 2015 Kentucky State Fair as part of ‘Pride of the Counties’ in a booth they shared with four other counties, promoting eastern Kentucky tourism. Together with Pike, Floyd, Boyd, and Montgomery Counties, Lawrence County was present in a very attractive booth, primarily showcasing the Country Music Highway.
Lawrence Co. Tourism Director, Keith Chaffin, and Assistant Director, Catrina Vargo, represented the Toursim Commission at the fair, talking to people from all over the state as well as surrounding areas of Indiana, Ohio, Illinois and beyond.
The Pride of the Counties is sponsored each year by Kentucky Farm Bureau Insurance, providing an opportunity for participating counties to promote their area at the state fair.
“The number of people that come by the booths is unbelievable” said Chaffin. “It gives us a chance to let people know where we are and what we have to offer. It also gave us insight as to what we need to do to increase tourism in our area.”
“We met so many people. A lot of them had never been to eastern Kentucky before” Vargo said. “I talked to several people who had been to Paintsville Lake, but didn’t know about Yatesville Lake State Park. Some had been to Stone Crest Golf Course, but had never heard of Eagle Ridge here in Lawrence County which has been rated a top ten course in the state.”
The fair ended Aug. 30, but Chaffin and Vargo said that the Lawrence County Tourism Commission is committed to kicking things into high gear by actively pursuing opportunities available to promote the county’s assets.
“We have the largest lake in eastern Kentucky, a top notch golf course, a state park, several campgrounds, historical sites, points of interest, yearly events, and several other assets that we need to build on, market and promote heavily” Vargo said.
“More has to be done in the way of signage, websites, and promotional materials to get Lawrence County out there” said Chaffin.
The tourism commission met Monday, Sept. 14 and discussed the fair along with regular business. Vargo and Chaffin spoke to a representative last week with the KY Transportation Dept. about signs on the interstate. Signs for the Country Music Highway cannot be placed on I-64 because the attraction does not have a physical address, and the Country Music Highway Museum, located in Paintsville is sixty miles from exit 191 at Catlettsburg. A sign for an attraction has to be within fifty miles of the interstate exit.
Other options were discussed and plans are underway to aggressively promote Lawrence County.