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Yahoo tops U.S. Web traffic, beats Google for first time since 2011;

There’s some good news for Yahoo chief executive Marissa Mayer: for the first time in two years, Yahoo has topped Google in Web traffic.

That’s the major takeaway from a report from the research firm comScore, which reported that Yahoo took top honors for traffic for the month of July. The firm told Marketing Landthat it’s the first time Yahoo has been at the head of the list since March 2011. The report also said that the traffic numbers don’t yet include any boost Yahoo might get from its acquisition of Tumblr.

Yahoo logged 196.6 million unique views in July, topping Google’s 192.3 million.

As Marketing Land’s Greg Sterling notes, traffic numbers do tend to fluctuate from month-to-month, and Yahoo and Google have seen very close traffic recently.

Still, the boost could be read as a sign that Mayer, a former Googler who took over at Yahoo last year, is seeing some success in her efforts to make Yahoo sites easier to use. She has said that she would like Yahoo products to become daily habits for users, prompting redesigns of Yahoo’s apps as well as efforts to streamline Yahoo’s products.

Mayer has also gone an acquisition run in the past year that extends far beyond May’s $1.1 billion acquisition of Tumblr. Yahoo has picked up more than 20 companies that could help inject new life into everything from the company’s ads to its e-mail service.

Yahoo shares were up more than 3 percent in Thursday morning trading, to $27.98 per share.

Apart from the ranking data, the comScore report also provided a snapshot of what Americans have been doing on the Web lately. The company noted that back-to-school shopping appeared to be top-of-mind for many Web users, who made visits to coupon sites, consumer good sites and fashion and accessory sites.

Google Launches Chromecast, a $35 Dongle That Streams Content From Mobile To TV;

Posted: 27 Jul 2013 03:34 PM PDT

Google recently unveiled Chromecast, a $35 dongle that is able to stream content from mobile devices to your television. This is Google’s latest attempt to grab a foothold in the TV industry, which it’s going to need to be a part of as its future starts to take shape.

Chromecast is a dongle which plugs into an HDMI on your TV. Apps on your smartphone, tablet, or laptop will then sync with Chromecast, giving you the option to watch content from the likes of YouTube, Netflix, and Google Play on the bigscreen.

Google was initially offering three months of Netflix streaming free for anyone who bought Chromecast. But the company quickly ended that promotion citing “overwhelming demand.” In other words Chromecast was clearly going to sell well enough without such an offer, so why continue offering it.

Indeed, demand was so fierce that Chromecast quickly sold out on Google Play. The $35 price tag (with or without the Netflix offer) is cheap enough to make people make a snap purchase and not worry about whether or not it’s worth buying.

The Competition

Chromecast is different from Google TV in that it removes the UI from the equation. So rather than sorting through menus on your television and choosing content that way, you do it all on your computer or mobile device and then just choose your television as the output device.

Its most obvious competitor is therefore AirPlay, the iOS-only equivalent from Apple. Unlike AirPlay, however, Chromecast isn’t limited to just one operating system, which is a big advantage.

Looking To The Future

It’s easy to look at Chromecast and wonder what all the fuss is about. Sure, it’s a nifty little device and an absolute bargain at $35, but it’s hardly revolutionary. While this view is true in the short-term it ignores the possibilities Chromecast will offer Google in the future.

The Internet is changing the way we watch TV and consume content of all kinds. Google knows that once cord-cutting from cable companies really takes hold, it will need to already have a system in place to bridge the gap between what consumers want and what television networks need. Chromecast is just the first play in a very long game.

Via Google


Google threw down the gauntlet in the smart TV space Wednesday, introducing a new streaming video device that plugs into users' televisions and lets them use their tablet, smartphone or laptop as a remote control.

The $35 device, called the Chromecast, is a two-inch dongle that fits into the television and lets users beam content to the big screen. But unlike other apps and services that let you display content on the biggest screen in your house — such as Apple's Airplay feature -- the Chromecast works with multiple operating systems and lets consumers use other functions on their devices while streaming to the television.


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